Shanna Martin is the latest addition to our sales team with extensive experience in the medical device and healthcare technology industry. Her career spans over 25 years, with 15 years focused in the device management space. Throught her professional journey her passion for patient care and her understanding of clinical workflows and practices has driven her success in various healthcare settings, including large and small hospital systems, ambulatory service centers, and private practices. Prior to joining us, she was a sales leader at both Implicity and Abbott.  During her tenure, she consistently exceeded sales quotas and was selected in 2023 as Regional Sales Manager of the year.  

Shanna’s expertise extends beyond sales, early on she managed a busy device and heart failure clinic, hones her skills in patients’ education, establishing policies and procedures, demonstrated proficiency in cardiac billing and reimbursement Shanna’s areas of expertise include Cardiology, Electrophysiology, Neurology, Primary Care, and Heart Failure. Known for her consultative clinical approach and ability to develop strong partnerships with healthcare providers, Shanna has consistently demonstrated her capacity to drive sales growth and market expansion in the competitive medical technology sector.

Shanna was raised in Georgia but now resides in Utah.  Outside of the office you will find her learning to love the snow, discovering the world through travel, cheering on the University of Georgia Bulldogs football team and watching hockey. She has a passion for finding healthy protein forward alternatives to her family’s favorite southern classics and spending time with daughters at cheerleading and golf competitions.